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Thursday, July 18, 2013

My Hoopla Adventures and Thank You!

Below is a recent newsletter I sent out to my customer list. As many of you know I am a stella dot stylist. This past week was the annual conference for all stylist and the preview for our fall collection. Reflecting on my trip, I sent out this thank you and update to all my customers and thought it was a good post to share with my readers as well :-)


Just got back from this year's Hoopla at Paris Hotel and Casino in Las Vegas and wanted to share with you my trip and the exciting new fall collection. 
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Lessons Learned and Thank You!

Doing something I'm afraid of has payoffs

Many of you know me personally, some do not, but attending Hoopla goes against my personality. I usually avoid large crowds and groups, especially alone. My tendency is to shy away from motivational speakers and sales conferences. Well, for some reason or another I signed up for hoopla months ago on a whim not knowing if I would have anyone to attend with or what to expect. All I knew was I wanted to be a part of the experience.
It didn't even hit me that just attending the huge annual event was such a big deal for me until my husband who drove out to meet me sat with me at lunch one day and said "I'm really proud of you for doing this. For stepping out of your box and coming here." Holding back tears, I realized just getting to that moment, just showing up was an achievement for me. I won't go into too much details about all the great lessons I learned, mostly that I can do anything I set my mind to, a reminder that I desperately needed and forgotten as I've grown up.

I want to thank you to all my customers, mostly my friends or friends of friends for supporting my dreams and helping me build my own business. To you this maybe just a great tote, bracelet, earrings, or necklace, to me it's so much more. It's independence, freedom, growth, and most importantly meeting and learning from each of you.

Thank you for your support these last 9 months and thank you for your business, because it is so much more than jewelry for me.

Love-
Serein

P.S.
Below are photos from my trip and glances of the new fall line :-)
http://www.stelladot.com/sledford
First official day of Hoopla when I've picked up my badge and swag bag! How cute is the new metalic "how does she do it" tote?! Doubles as an adorable diaper bag or mommy bag. 
These 2 amazing ladies adopted me and took me under their wings. Here we are enjoying some cocktails from the lounge. Tonya earned the amazing Red Tec Tote that she worked so hard for, which makes the bag even more precious. Can't wait to get the black version for myself :-)
Here I was all on my own checking out the fall collection! I took these shots of some of the beautiful statement pieces coming out. 
I'll be getting all my fall samples and look books this week, Let me know if you'd like me to send a look book or if you have any questions!

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